The concept of Pledge Music was born in 2009 and in recent years has proved to be an efficient and popular way for musicians to put out an album that is entirely reliant on their fanbase. Pledge Music changes the rules of the game as instead of going down the traditional route of having record companies or the bands themselves place an investment into the production of albums, fans are invited to donate towards the cost and then get sent the album upon completion.
Pledge Music is an often successful way of artists showing faith in their fanbase and vice versa as they are equally reliant upon one another. I decided that the best band to grill on the subject would be Turrentine Jones not only because their debut album 'Our Days' is being put together via Pledge Music, but 5% of the end result reached will be donated to Mustard Tree, a worthwhile charity that helps to rebuild the lives of the homeless in Manchester.
1] What made you decide to go down the route of pledge music?
We’ve been building towards something like this for a while but never felt confident we have the fan base to do it. We thought it was a good time now after coming off a successful UK tour this year and playing for BBC at Glastonbury. We also thought it was a good way to connect with our fans.
2] Is it harder work than going down the conventional route of making an album?
2] Is it harder work than going down the conventional route of making an album?
I don’t think it’s any different - You still have to work your arse off! The benefit is that you don’t have to produce the ££ upfront which takes off a little of the financial pressure. The process is just the same though – e.g. Bringing in the right people to record it, mix it, master it. You need a team of people to be there from start to end to produce a great album which is what we’re definitely aiming for
3] How would this project benefit your fanbase?
We did it to connect with our fans by offering some pretty great exclusive items like signed vinyl, shirts, drum sticks, even their name in the liner notes of the CD etc. Things fans wouldn’t necessarily get their hands on. And on top of all of that they can say they’ve been a part of the whole project.
4] Would you recommend this route for bands who are starting out?
Hmmmm. It depends what your ultimate goal/target is and how much you’re asking for. You do rely on your fans, I mean, unless you have a large and generous family that can Pledge for you, eventually you rely on your fans to top it off. But it’s one of the best ways to connect with your fans. No label. No politics. No bullshit . It’s you and your fans working towards a common goal. That’s it
5] What can fans expect from 'Our Days' ?
Sex, coffee and rock n roll. Julian’s black book of sultry tales. That’s the feel, that’s the sound. Something you’ll want to play on repeat until you fall asleep. We’ve come a long way and gone through a lot as a band in such short time but we’ve always stuck to our roots. We always will. We like blues, rock n roll and that’s what we’re going to put down. We can’t wait until the album drops!
3] How would this project benefit your fanbase?
We did it to connect with our fans by offering some pretty great exclusive items like signed vinyl, shirts, drum sticks, even their name in the liner notes of the CD etc. Things fans wouldn’t necessarily get their hands on. And on top of all of that they can say they’ve been a part of the whole project.
4] Would you recommend this route for bands who are starting out?
Hmmmm. It depends what your ultimate goal/target is and how much you’re asking for. You do rely on your fans, I mean, unless you have a large and generous family that can Pledge for you, eventually you rely on your fans to top it off. But it’s one of the best ways to connect with your fans. No label. No politics. No bullshit . It’s you and your fans working towards a common goal. That’s it
5] What can fans expect from 'Our Days' ?
Sex, coffee and rock n roll. Julian’s black book of sultry tales. That’s the feel, that’s the sound. Something you’ll want to play on repeat until you fall asleep. We’ve come a long way and gone through a lot as a band in such short time but we’ve always stuck to our roots. We always will. We like blues, rock n roll and that’s what we’re going to put down. We can’t wait until the album drops!
If you like the sound of 'Our Days' you can make your contribution here and grab yourself some goodies!
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